The 2010 edition of the Festival City Company, which I was privileged to participate for the second consecutive year to support the management of events, ended with a conversation with Soumitra Dutta, professor of business and technology, economics expert digital and scholar of social networking (see the last book, entitled curious "Throwing sheep in the boardroom" ).
explaining that the technological progress that led to the digital revolution is inevitable and will always be faster, we suggested that one of its implications will be the most useful branding, but not only that of the products or companies: even those in their .
Internet is a valuable tool to create and communicate "the brand themselves."
(was this that drove me to go back to tending my blog?)
Nothing could be more true! It is to have fun between Facebook pages, update profiles LinkedIn, Twitter micro-messages, various blogs.
And I love, love deeply lost in the network, each time the prey of compelling information and new discoveries ... but then what?
Quail? Soon.
Little is time to treat online presence, especially if you live intensely off line and do not know whether fortunately or unfortunately, we do not work attached to a desk.
to leave traces in the net I think we need much more than outside, have much to say, being immersed in a flood of interesting events, in short, to suggest something that sets us apart.
is not always easy.
The way to become a true blogger is long and difficult ...
But I trust, I'll make it: especially if the prize is the brand of myself!
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