The ability to make good public relations will be innate?
For example, why some entrepreneurs have a vision of corporate communications, and use it in an excellent way to achieve their development objectives, while others believe they neglect the most important operational activities? And why do some people feel
as a kind of vocation because of helping others to express themselves, while others were not aware of what it means to create a report or properly communicate effectively?
Communication is a necessity or a virtue? While seeking answers to these questions, I think of my father.
My father owned a holding company with his brothers.
was-now-no longer is a major industry, local, yes, but in a sector for some years, very lucky. Those were years when midsize businesses linked to the territory did not need great management strategies to prosper and I think that, just as long as the budget was positive to make everyone happy.
Certainly this is why now the company no longer exists has not been able to anticipate changes in its industry or to respond with a strategy of development, but even of survival, new market conditions when the budget stopped ends. In addition, he missed the train of new instances come to govern the industry: the corporate social responsibility and attention to environment and sustainability, but would have married well with its mission.
My father got to do with this?
He was not exactly an entrepreneur now identify with a technical director or a manager for the control of production, or a commercial.
But I'm sure he had the ability to create good relationships and communicate effectively.
He was very sociable, funny, confident, generous: it was an ordinary man. These features are also fully reflected in the work, and I think he, perhaps unwittingly, did the good relations established with those around him to be a way to live and work. His colleagues
industry, customers, suppliers, people came into contact with which to work-outside-the public respected him and willingly allowed themselves to be pampered by him, during the frequent invitations to dinner lovingly prepared from my mother at our house (which I, a child, always insisted to stop late in the evening, among the great!), or during the hunt, his great passion that loved to involve friends and acquaintances.
Its employees-the-public internal gladly tell stories about him, on his loyal and generous way to work, to get involved personally in the event of problems or difficulties, and its ability to make the shift more pleasant his company. I gladly
acquaintances remember his energy, his personality, his vitality.
Perhaps the company has prospered thanks to him, but it is certain that he was an icon and, with wanting to look professional bias, a means of communication.
With the separation of time passed since I knew him, and with memories that I formed of him then I can say that my father's values \u200b\u200bremain very strong altruism, selfless generosity, commitment and dedication to work, loyalty . Values \u200b\u200b
who marry much to the guiding principles of public relations: the ability to listen and negotiation, honesty and transparency, accountability and fairness.
My father, Julian (1936-1993), once again thanks for your inheritance.