This is the answer to the question posed by the title of the conference I attended Friday February 26 in Padua, sponsored by Ferpi Triveneto UniFerpi Padua Faculty of Communication, University of Padova: "Communicating and not communicating? This is the question! "
The views were those of the Fondazione Cassa di Risparmio di Padova and Rovigo through its Head of Communications, the Veneto Region, with its Communications Director, Enel SpA, with its External Relations Manager North Italy .
Nice to hear about the benefits of new communication for the activities of these three organizations, different from each other but united by the need to relate to and communicate with their world of reference to pursue its mission and grow successfully!
Great to hear what is wished for the figure of the professional communicator in business and government who know how important it is to establish and maintain effective relationships with all of your public!
And it was useful to hear Furio Garbagnati, president of Weber Shandwick-ASSOREL and Italy, give a broad reading of the use of the discipline of public relations in reference to the global crisis and the possibilities offered by new communication technologies 2.0.
But I want to make my own in particular the conclusions of the President of the Faculty of Communication, Prof. Rino Rumiati, who said that the dilemma is resolved to communicate, but not limited to: communicate with hard and well!
In fact we have the feeling that organizations communicate so much, even too much, and this gives rise to confusion, the reality is that communicate too little, because they do not so effective .
In this regard, well-trained professionals become necessary to the statement: Only those who know what it is good to communicate, to whom, when and by what means, the public knows to send the right messages to inform, persuade and guide them in their decisions, thus helping to fill the void or simplify the communication disorder.
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